Zoom Air provided the cushioning, while a composite plate helped keep things stable. That material use gave a ballistic feel and indestructible presence to the first signature. One of the most unique material uses on the shoe was the molded mesh that featured predominantly through the heel and midfoot. While the shoe was built like a tank it featured a large ventilation window on the medial midfoot to lighten the load. The design featured an external heel counter in chrome that locked the star's massive foot in place during transitions. It was inspired by utilitarian objects, such as the Hummer H2, to capture the mass and size of LeBron. It wasn’t a revolutionary shoe but it combined existing technologies in a flawless way. The Zoom Generation was a good introduction to the line. But the folks in Beaverton laced ‘Bron with his own shoe from day one. Most players not named Michael Jordan had to earn their signature product. Everyone knew LeBron James was special, but no one knew how quickly he would change the game.
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